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Gucci Brand - Plot Scenario

  •  Identify 'driving Forces' for the brand at 5 to 10 years segment across scenario categories of :Social, Technological, Economic, Environmental and Political (STEEP)

  • Scenario Planning '2x2 Driving Forces Matrix'

  • Scenario Logic '2x2 Diagrams'

  • Cause and Effect

  • Story Plot Structure and Visual Rhetoric

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