Repositioning Moschino Brand Image

Do the Moschino state, price position/image vs competition, the brand's key issues/problems
Proposed price position and image: define Moschino's target market segments, what is the price range-area of the market, who else is there, who is there that you are not currently competing with, and what does this imply
Competitive Advertising - Communication analysis: create a positioning chart with Moschino competition and show Moschino's current location and proposed destination and where the brand wants to reposition it both price and image-wise
Show Moschino's marketing mix and how Moschino uses various components
Break down the rational and emotional aspects of Moschino

Brand Strengths

Jeremy Scott has had a successful tenure as a creative director thus far
Gets inspiration from street fashion that is familiar with public
Creative Designs
Technology at fashion shows where viewers can buy items after the show
Jeremy Scoot's and many brands have had collaboration, it will impact the Moschino brand