This project analyzes Balenciaga from a product and marketing strategy perspective, focusing on how the brand aligns creative direction, product design, and marketing execution to drive commercial performance. It examines the evolution of Balenciaga’s product identity across creative leadership, its positioning within Kering’s luxury portfolio, and how design codes are translated into scalable, market-relevant products.

The study further evaluates revenue growth, global distribution, and advertising strategies to demonstrate how Balenciaga leverages brand equity, storytelling, and product differentiation to strengthen market presence and support long-term growth.